1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Education, Social Class, Race / Ethnicity, Job / Profession / Earnings, Home ( City, Village, Countryside ) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier to reach target customers 3) What are the seven different Psychographic groups? Aspirer, Explorer, Reformer, Mainstreamer, Succeeded, Struggler, Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status, Explorer: seek discovery, Reformer: enlightenment, Mainstreamer: seek security, Succeeder: seek control, Struggler: seek escape, Resigned: resigned 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! If I had the money I'd be a aspirer but apart from ...
Costume: The boys at the start are wearing casual 1980s clothing which suggest to the audience that the boys are lower class and not professional or serious about their job. This contrasts against the person in a white lab coat and this suggests that he is a professional scientist unlike the boys sitting in a basement playing a board game. The connotations of the white lab coat of the scientist shows that his is looking for perfection and peace which ironical compered to what happens to him Lighting: In the opening scene, the lighting was turquoise similar to the colour that is often used in hospitals. This shows that the scientist was potentially working on dissecting a animal or being in order to create something but that went wrong and it made the monster that he was running away from. The lights were also flashing and flickering which showed that something was going wrong or a alarm went off but also it raised the audiences heart beat making them want to stick to the sho...
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