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The Times - Introduction

1) What year was The Times founded and when did it start using the Times name? founded 1785 used the Times name in 1788 2) What content did John Walter suggest the paper would offer in the first edition? commercial news scandals and varied general information 3) What does the page say about the political views in The Times?  politically independent with a centre right stance 4) Who owns The Times today and how is editorial integrity protected? owned by News UK editorial integrity protected by editorial independence 5) What did The Times introduce in 2010 and why? a digital paywall to support journalism 6) What was The Times named in 2018 by the Reuters Institute for Journalism at Oxford University? Britains most trusted newspaper 7) What does the section on Editorial Standards say about The Times and newspaper regulation? it follows high editorial standards and independent regulation 8) What does the section on Ownership say about The Times and who is the current editor?  owne...
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Daily Mirror: Audience and Industries

Audience 1) What is the Daily Mirror's audience? List the key statistics here. working class c2de left wing older readers 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? use simple language strong opinions drama and stories about ordinary people which matches what mirror readers like 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. entertainment for escape personal identity through left wing views social interaction from shared stories and surveillance to know whats going on 4) Why are print newspapers generally read by older audiences? older people grew up with print have habits money and time younger audiences prefer phones and social media 5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images. short punchy text big headlines emotive words bold colours and lots of photos especially of people and drama Indust...
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Daily Mirror: Language and Repreentation

 Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: The name of the newspaper Pug: Attraction Splash Head: introduces lead story Slogan: short phrase that reflects the newspaper’s values or identity. Dateline: date and price Byline: name of the journalist who wrote the article Standfirst: short introductory paragraph 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. main story is about the Post Office Horizon scandal and the injustice faced by sub-postmasters 3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? celebrity story. It appeals because Mirror readers enjoy entertainment and human-interest news 4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of ...
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Newspapers Index

Intro to newspaper Daily mirror: languge and representations Daily Mirror: Audience and Industries
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Introduction to Newspapers

1) What type of news can you typically find in a tabloid newspaper? gossip celebrity crime sport 2) What type of news can you typically find in a broadsheet newspaper? politics economy international news detailed analysis culture 3) If someone is left-wing, which political party in the UK are they most likely to support? Which newspapers would they be likely to read? Labour Party, Guardian Mirror 4) If someone is right-wing, which political party in the UK are they most likely to support? Which newspaper would they be most likely to read? Conservative Party, Telegraph Daily Mail The Sun 5) Why has there been a decline in newspaper sales in the last 50 years? internet, social media free online news 6) Why is a free press important in a democracy like the UK? allows information to be shared about the gov
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December Mock Exam: Learner Response

1) Type up any feedback on your paper (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. 41/84 g5 answer the question more dirctly 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  all sounds generated within the world of the drama, talking 3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. The opening shot in the extract focuses on the omelette in Will’s hand – almost a close-up – with handheld camera movement following the plate to the table. This focus on the food Will has cooked seems to establish him as the less dominant person in the relationship. The medium shot of Lyra suspiciou...
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Audience and Industries blog tasks

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Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics. rashford fans are teens football fans and people who care about his causes, kardashian fans are mostly young women who like beauty fashion and celeb stuff 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? rashford posts real life moments football stuff and his campaigns so people feel close to him 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  engagement rate is how many people interact rashford about 3 percent kardashian about 0 point 33 percent 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, do...
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