Daily Mirror: Language and Repreentation

 Language


1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):


Masthead: The name of the newspaper

Pug: Attraction

Splash Head: introduces lead story

Slogan: short phrase that reflects the newspaper’s values or identity.

Dateline: date and price

Byline: name of the journalist who wrote the article

Standfirst: short introductory paragraph


2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.

main story is about the Post Office Horizon scandal and the injustice faced by sub-postmasters


3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?

celebrity story. It appeals because Mirror readers enjoy entertainment and human-interest news


4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?

tabloid because it uses bold headlines, large images, emotional language and little text

5) What is the balance on the Daily Mirror front page between images, headlines and text?

page is mostly images and headlines, with minimal text


Representations


1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?

Daily Mirror supports the Labour Party, criticism of Conservatives

2) How does the Daily Mirror represent the Post Office in the CSP pages? Why do you think they present them in this way?

powerful and unfair, causing injustice.

3) How is Fujitsu represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Fujitsu on the inside page. Give detailed answers with evidence from the CSP pages.

irresponsible and blameworthy, linked to faulty technology

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.

negatively, as failing ordinary people

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?

innocent and sympathetic; corporations and government as uncaring, reinforcing stereotypes

Comments

Post a Comment

Popular posts from this blog

First blog task

1) Which part of Media are you looking forward to the most? Course work. 2) What knowledge and skills do you hope to learn in Media? Editing and Debating. 3) What grade are you realistically hoping to achieve in Media? 8. 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  Phone. 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  3hrs. I would say this is about right. 6) What was the last TV programme or film you watched? I re-watched Jumanji. 7) What device or subscription do you use to listen to music? Spotify Premium. 8) Do you play videogames? If so, what do you play games on and what is your favourite game? Yes, right now my favourite game is Tom Clancy's Rainbow Six Siege. 9) Are you on social media? If so, what social media do you have and why do you like it?  Yes I use Tiktok and Instagram. 10) Finally, do you think the media is a p...
Read more

Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Education, Social Class, Race / Ethnicity, Job / Profession / Earnings, Home ( City, Village, Countryside ) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier to reach target customers 3) What are the seven different Psychographic groups?  Aspirer, Explorer, Reformer, Mainstreamer, Succeeded, Struggler, Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status, Explorer: seek discovery, Reformer: enlightenment, Mainstreamer: seek security, Succeeder: seek control, Struggler: seek escape, Resigned: resigned 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! If I had the money I'd be a aspirer but apart from ...
Read more