Daily Mirror: Audience and Industries

Audience


1) What is the Daily Mirror's audience? List the key statistics here.

working class c2de left wing older readers

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

use simple language strong opinions drama and stories about ordinary people which matches what mirror readers like

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

entertainment for escape personal identity through left wing views social interaction from shared stories and surveillance to know whats going on

4) Why are print newspapers generally read by older audiences?

older people grew up with print have habits money and time younger audiences prefer phones and social media

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

short punchy text big headlines emotive words bold colours and lots of photos especially of people and drama

Industries


1) What company owns the Daily Mirror and why are they struggling? 

reach plc they are struggling because print sales and ad revenue are falling and digital makes less money

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

pippa crerar

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

around 300000 now in the 1990s over 3 million

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

pushed digital content websites apps social media click driven headlines and online ads

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

negativity bad news and scandal fits crime stories
prominence famous people like politicians
conflict arguments blame and scandals
personalisation focus on individuals
immediacy recent events and breaking news

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