The Times Case Study - Audience and Industries

Audience


1) What are the main audience demographics for The Times newspaper? Add as much detail as you can.

ABC1, 40+

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?

Less pics, more text

3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied?  

simple

4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.

survailence

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.

diversion and survailence


Industries


1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.

News corp, Rupert Murdoch

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s? You can find all of these statistics in the blogpost above.

400000

3) How has the Times reacted to the decline in print sales and the growth of the internet? Watch the two videos above for more on this.

Moved to a more digital focused news source

4) What does IPSO stand for and what is IPSO's job?

Independent Press Standards Organisation, regulate news papers

5) Why do some people want stronger regulation of British newspapers? Look at the information above on newspaper regulation to find out more on this.

cannot be trusted to regulate itself using IPSO and that stronger, statutory regulation should be introduced instead

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