CSP: OMO advert

1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Fragile, weak, need male support, mothers.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

It shows cleanliness and that the product is effective and makes the wihite bold (bright).

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The make up is perfect as well as the hair. the model has rolled up sleaves which shows shes working hard.

5) Why is a picture of the product added to the bottom right of the advert?

So shoppers know how the product looks on the shelves

6) What are the connotations of the chosen colours in this advert - red, white and blue?

red - love

white - cleanliness

blue - more cleanliness

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

the anchorage text is patronising also it uses white and bright 14 times to express the fact thaat the product is effective and makes whites brighst

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

the representation of women found in this ad is hause wifes that look perfect that enjoy cleaning and dont work. this was done by omo to reorganise work placments after the second world war.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

the preffered reading of this ad is that women enjoy cleaning an overall being house wifes and this ad helps them encourage and help out with that passion.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

The oppositional reading for this ad is that women are forced too show enjoyment in order to looks good by men and this ad shows that by showing the women enjoying washing which realistically no one does and this only reinforces the stereotype of women being house wives and house wives only.



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