CSP: Galaxy chocolate advert

1) What key conventions of TV advertising can you find in the Galaxy advert?

Plot, intertextuality, music, slogan, logo, pack shot, product shot.

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

It is a very premium silky chocolate.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Because she is a MASSIVE holywood star from the 1950-60 and she had many films that could be refrenced.

4) What is intertextuality?

Intertextuality is when a media text referes to another media text.

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Roman Holiday by the use of the settin g of the italian rivera.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

Farther, hero, princess and helper.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Theres a normality where their driving in a bus, a diversion of normality when the bus crashed and a returned normality when the guy is driving audrey hepburn

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

The guy in teh car looks similar to gregory peck which is also intertextuality.

9) What representations of gender can you find in this advert?

The female character is the one who requires help and is in need of saving.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

The guy is helpin the women get to where she needs to which reinforces the steorotype however stereotypes are subverted by the women being the hero character at the end of the ad as shes relaxing at the back of the car which divest the stereotype of girls not being able to do stuff by their selves.

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