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Showing posts from February, 2025
Media assessment 2 learner response
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1) Type up your feedback in full Total = 21 Grade = 5 WWW - There is lots to credit here: excellent start, good knowledge shown and a strong argument in your essay EBI - Keep an eye on your written English - Revise the Film CSPs so you can provide more detailed examples in 20-mark essays 2) Write down the mark you achieved for each question: Q1: 1/1 Q2: 1/1 Q3: 6/8 Q4: 2/2 Q5: 2/2 Q6: 9/20 3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used. Yes, Yes, Women are portrayed in a subversive / non-conventional way as their strength and independence is highlighted by the image (pose / pride in facial expression etc.) 4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. Vertic...
CSP: Represent NHS Blood & Transplant campaign
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1) What is an advertising campaign? a series of advertisement messages that share a single idea and theme 2) What is the objective of the NHS Represent campaign? to get BAME communities to donate 3) What does this advert want people to do once they've seen it (the 'call to action')? donate blood 4) Why is the advert called 'Represent'? encourages people to represent their communities 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well- known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. Olympic boxing champion Nicola Adams, TV presenter and wheelchair basketball player Ade Adepitan, Labour Party politician Chuka Umunna and Muslim model Mariah Idrissi 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? not enough people donating blood from BAME communities 7) How does the advert match the key convent...