Typography Ps Task

 


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Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Education, Social Class, Race / Ethnicity, Job / Profession / Earnings, Home ( City, Village, Countryside ) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier to reach target customers 3) What are the seven different Psychographic groups?  Aspirer, Explorer, Reformer, Mainstreamer, Succeeded, Struggler, Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status, Explorer: seek discovery, Reformer: enlightenment, Mainstreamer: seek security, Succeeder: seek control, Struggler: seek escape, Resigned: resigned 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! If I had the money I'd be a aspirer but apart from ...
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Stranger Things Analysis

Costume:  The boys at the start are wearing casual 1980s clothing which suggest to the audience that the boys are lower class and not professional or serious about their job. This contrasts against the person in a white lab coat and this suggests that he is a professional scientist unlike the boys sitting in a basement playing a board game. The connotations of the white lab coat of the scientist shows that his is looking for perfection and peace which ironical compered to what happens to him Lighting:  In the opening scene, the lighting was turquoise similar to the colour that is often used in hospitals. This shows that the scientist was potentially working on dissecting a animal or being in order to create something but that went wrong and it made the monster that he was running away from. The lights were also flashing and flickering which showed that something was going wrong or a alarm went off but also it raised the audiences heart beat making them want to stick to the sho...
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CSP: BlackPink - How You Like That

Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blink 2) What audience pleasures are offered by the music video for How You Like That? Vibrant visuals, bold fashion, and dynamic choreography, catchy music, emotional release, and high-energy performances. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. The Opening Scene, The Bridge with the "Ice" Effect, The Final Chorus 4) How was the How You Like That music video marketed and promoted to the audience? Social Media Engagement, Teasers and Countdown 5) Why is K-pop a global phenomenon and what has helped it to become so popular? Its Catchy and the choreography is good Industry 1) How were BLACKPINK formed and what records have they broken? First K-pop Girl Group to Perform at Coachella, Most-Viewed Music Video by a K-pop Group, First K-pop Girl Group to Reach 1 Billion YouTube ...
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