Advertising & Marketing Assesment LR

 1) Type up your WWW/ EBI feedback in full

WWW - Exellent subject knowledge of social, historical and cultural context in reference to OMO

EBI - How does the mise-en-scene reinforce the products key messages

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2/2

Q2: 10/12

Q3: 4/6

Q4: 8/12

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

- Ads in the 1950s reinforced dominant patriarchal values and beliefs e.g. women were judged by the ability to be ‘house-proud’ including the cleanliness of laundry

- Coming out of post-war shortages/rations etc. readily available items such as washing powder were beginning to make things easier.

- A mundane task is made to seem exciting and rewarding – ie the image and the way it is anchored with ‘This’ll shake you, Mother!’


4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black woman in open-plan office behind a MacBook with mise-en-scene emphasising her power and authority


5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

- Mise-en-scene helps to create a sense of the genre of Audrey Hepburn’s classic Hollywood romances.

- This reference to classic Hollywood films is reinforced by the logo, slogan and pack shots

- Intertextual references to Roman Holiday and Breakfast at Tiffany’s

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