CSP: BlackPink - How You Like That

Audience


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Blink

2) What audience pleasures are offered by the music video for How You Like That?

Vibrant visuals, bold fashion, and dynamic choreography, catchy music, emotional release, and high-energy performances.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans.

The Opening Scene, The Bridge with the "Ice" Effect, The Final Chorus

4) How was the How You Like That music video marketed and promoted to the audience?

Social Media Engagement, Teasers and Countdown

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Its Catchy and the choreography is good


Industry


1) How were BLACKPINK formed and what records have they broken?

First K-pop Girl Group to Perform at Coachella, Most-Viewed Music Video by a K-pop Group, First K-pop Girl Group to Reach 1 Billion YouTube View

2) What other successful artists have YG Entertainment created? You may need to Google this.

BIGBANG

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Easier to access videos in differrent places which increases popularity

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They colab with artists from europe and america

5) How are UK-based music videos regulated and what types of content require warnings?

BBFC - Bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour, and threatening behaviour and violence

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