CSP: Tatler

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP”

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Circulation 80,035, Readership 163,000, Average HHI £261,572, Female 73% ABC1 83%, AB 51% Average Age 41, London/SE 70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers spend £843 mill

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

Travel Guide, Weddings Guide, Beauty & Cosmetic Surgery Guide, Spa Guide, Watches & Jewellery Guide, Schools Guide


Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

Serif and sans and these connotate that its a traditional but modern magazine.

2) How do the cover lines appeal to the Tatler target audience?

The cover lines appeal to the tatler audience by including posh topics

3) What are the connotations of the Tatler colour scheme on this particular front cover?

Pastel which show modern traditional posh

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The central image creates intrest as the women in the central image is a posh elegant lady which is appealing to people


Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Boris as posh people are conservatives usually

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

Rich people in the uk show that they dress "royally" and are intrested in posh sports such as shooting birds etc

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

Rich women are represented as posh and elegant by the cover

4) Are there any stereotypes being reinforced or subverted? How? Why?

A stereotype being reinforced is that women have to be elegant and beautiful like shown in the central image


Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

Lower class

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

To try to relate to the most people to increase their buyers

3) What audience groups might be offended or insulted by the front cover of Tatler? 

Lower class as they might find it offensive that it’s only rich people being shown as if they were better only because of their income.

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

Features regularly featured in tatler include objectified posh women from higher classes

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