Magazines and Music Video assessment LR

1) 16/25 5

WWW - You start really well here so now it is about maintaining that level through the exam

EBI - Question focus; identifying the key words and focus on the 100%

       - Evidence from the CSPs


2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2/2

Q2: 6/8

Q3: 3/6

Q4: 3/3

Q5: 2/6


3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

-The denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman

- The choice of white and black font/typography against the natural setting connotes that the magazine is both fresh and modern but from a classy, traditional base. 

- The soft focus also draws the eye to the image, in particular the model’s gaze, whichconnotes equality between the model and the reader, given the model’s body language


4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

- Some of the paparazzi photography is designed to make them look like ‘normal’ people so readers can identify with them or feel closer to them.

- Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more working class backgrounds so again creating a point of contact with a working or middle class audience.

- Focuses on celebrities’ relationships. Suggests these are important developments audiences want to hear the latest on.


5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

- The audience might watch music videos to reinforce values and behaviour. The lead singer seems to not care about the filming of the music video, rarely making eye contact with the camera and stating at the beginning ‘don’t believe the hype’. The audience gain a sense of identity as they can relate to the lead singer’s both nonchalant and rock and roll representation.

- Music videos might represent artists as role models that fans can aspire to be like thus allowing the audience to gain a sense of identity. The band are represented as ‘everyday lads’ with typical clothes, costumes, acne. They make eye contact with each other and look to be having a laugh. The audience might feel they are achievable role models

- The performance element of most music videos directly addresses the viewer with the artists, connecting with the fans through use of close-ups and breaking the fourth wall. The drummer winks and mugs to the camera and the band laugh and gurn as they ‘perform’. The audience has a sense they are seeing the ‘real’ Arctic Monkeys as they are not putting on an act


6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer? 

The Costumes used, The Different Culture, The Mix of Korean and English

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