CSP: KISS FM

Audience

1) Read page 2. What is KISS FM's mission?

It is to be multifaceted, encompassing music, entertainment, and community engagement

2) Look at page 3. What is the target audience for KISS FM?

15 - 34

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

It uses multiple platforms to connect with their audiences

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

Through kiss kube app

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

Competitions, calls and emails

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Some are active but most are passive as they dont engage in competitions

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Personal relationships as jordan and perii include the audience in their friendship

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

They went from listening in the living room as a family to listening in cars and on phones

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

Radio 1, at its launch, aimed to capture the audience of the burgeoning pirate radio scene, while KISS FM, targeting a younger audience, focuses on contemporary music and entertainment styles

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Fans of the KISS FM Breakfast Show take a preferred reading, enjoying the energy, music, and relatable topics. Others take an oppositional reading, finding it too loud, immature, or shallow.




Industry

1) When did KISS FM first launch and what type of station was it then?

1985, pirate radio 

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

Radio magazine tv

3) How does KISS FM make money? 

Adverts

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

Declined to around 1mill

5) How is KISS FM regulated and what can happen if they break the rules?

Ofcom; warnings, fines and removal of licenses 

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