Paper 1 baseline assessment - LR

1) Type up your feedback:

a. What Mark and Grade did you get?

21/42

Grade - 4

b. What targets were you given for the longer written questions?

Avoid being general and misin out on detail

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

Athletic body connotes that the subject is in condition and well prepared for the‘battle’.

The text is positioned over the top of the tyre to signify the challenge and create synergy between the image and the message in the text.

The main image is positioned in between the flood lit logos to link his effort with the brand image but also to isolate him and connotes personal struggle /strength.


3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

The structure of the narrative: it follows a linear structure and features versions of iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a lookalike for Gregory Peck) associated with sophistication and desirability.

The use of locations in the narrative suggests a version of reality for the audience: Italian Riviera has connotations of romance, upper class and the old Hollywood era is evoked, suggesting the luxurious nature of the chocolate and reinforcing the ‘silk, not cotton’ message.

Message of the narrative: Galaxy is a more sophisticated, classier product than other chocolate bars and, as such, needs time and relaxation for it to be enjoyed properly. The audience can also experience this luxury and a happier time (nostalgia) if they buy the product.


4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

Serif font for title connotes formality, high class and how well established the magazine is (Britain’s oldest magazine).

Use of green colour scheme (fresh and new) with white text (style, class, sophistication).

Recent cultural events referenced in cover lines – ‘See EU later’ references Brexit while ‘Love in the time of Corona’ reflects Covid pandemic. Suggests that wealthy British people want to know the latest news and current affairs.


5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

Specific IMAX promotions with 22 minutes of the film shot in 1.90:1 aspect ratio especially for IMAX cinemas.

Section of the Marvel website with gallery, story synopsis, character posters and opportunities to buy or stream the movie.

Social media profiles on TikTok, Instagram, Twitter and Facebook. Social media and YouTube advertising was also heavily used by Marvel to promote the film including using tweets from audience members on massive billboards.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

revesion time tables

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