Kacper GCSE Media

Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Logo, Menu, Home page, Central image Banner image, Profile pic, Bio, Retweets, Logo, Links 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  Links, Brand Identity, Retweets 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.  Links, Brand Identity, @ 4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? He experienced the struggles himself making him feel closer to his audience 5) How does Kim Kardashian's website and social media promote other media products or ...

1) What years did YouTube, Twitter and Instagram launch? 2005, 2006, 2010 2) What is the definition of an influencer? A popular figure on social media that influences their audience 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. MrBeast (Jimmy Donaldson), over 80 million followers on Instagram and over 350 million subscribers on YouTube.  4) How big is the influencer industry according to the article? $8bn by the end of 2019 5) What are the problems associated with being an influencer? Great expectations 6) Why is it suggested that audiences actually like being sold products by influencers? They have a personal connection with the influencer - almost friend like 7) What representation of beauty is often found on Instagram or other influencer sites? Unrealistic expectations edited by ai and filters 8) What is YOUR opinion on influencers? Are they a positive or negative ...