OSP: Language and Representation Blog Tasks

Language


1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Logo, Menu, Home page, Central image

Banner image, Profile pic, Bio, Retweets, Logo, Links

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Links, Brand Identity, Retweets

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

Links, Brand Identity, @

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

He experienced the struggles himself making him feel closer to his audience

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

She use make up in her profile picture promoting brands, also links



Representations


1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Costume - Central image - Formal suit (class) 

Apperance - 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

Charity work, retweeting utd foundation

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

He rose up from a low social class and turned to helping the class he grew up in

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

Online presence only exists for money

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Reinforces expectations of looks for women

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