Audience and Industries blog tasks

Audience


1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

rashford fans are teens football fans and people who care about his causes, kardashian fans are mostly young women who like beauty fashion and celeb stuff

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

rashford posts real life moments football stuff and his campaigns so people feel close to him

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

engagement rate is how many people interact rashford about 3 percent kardashian about 0 point 33 percent

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).



5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

rashford gives inspiration info and feel good moments kardashian gives escape style ideas and celeb drama

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

preferred reading they are positive famous role models oppositional reading they are overhyped and too focused on fame or politics



Industries


1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 

rashford around 16 million kardashian around 1.7 billion they make money from ads brands and selling stuff online

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

rashford works with nike burberry coca cola kardashian works with skims kkw and loads of brands that want the big audience

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

x owned by elon musk makes money from ads and subs instagram owned by meta makes money from ads both make billions

4) What are the worries about Instagram’s negative effects?

instagram can hurt teens mental health especially around body image

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

platforms use filters and bans rashford talks about abuse because he gets a lot future might mean stronger rules

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

new law gave ofcom more power made platforms stop harmful content and fine them hard to regulate because internet is massive and global

 

Comments

Post a Comment

Popular posts from this blog

Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Education, Social Class, Race / Ethnicity, Job / Profession / Earnings, Home ( City, Village, Countryside ) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier to reach target customers 3) What are the seven different Psychographic groups?  Aspirer, Explorer, Reformer, Mainstreamer, Succeeded, Struggler, Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status, Explorer: seek discovery, Reformer: enlightenment, Mainstreamer: seek security, Succeeder: seek control, Struggler: seek escape, Resigned: resigned 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! If I had the money I'd be a aspirer but apart from ...
Read more

Stranger Things Analysis

Costume:  The boys at the start are wearing casual 1980s clothing which suggest to the audience that the boys are lower class and not professional or serious about their job. This contrasts against the person in a white lab coat and this suggests that he is a professional scientist unlike the boys sitting in a basement playing a board game. The connotations of the white lab coat of the scientist shows that his is looking for perfection and peace which ironical compered to what happens to him Lighting:  In the opening scene, the lighting was turquoise similar to the colour that is often used in hospitals. This shows that the scientist was potentially working on dissecting a animal or being in order to create something but that went wrong and it made the monster that he was running away from. The lights were also flashing and flickering which showed that something was going wrong or a alarm went off but also it raised the audiences heart beat making them want to stick to the sho...
Read more

CSP: BlackPink - How You Like That

Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blink 2) What audience pleasures are offered by the music video for How You Like That? Vibrant visuals, bold fashion, and dynamic choreography, catchy music, emotional release, and high-energy performances. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. The Opening Scene, The Bridge with the "Ice" Effect, The Final Chorus 4) How was the How You Like That music video marketed and promoted to the audience? Social Media Engagement, Teasers and Countdown 5) Why is K-pop a global phenomenon and what has helped it to become so popular? Its Catchy and the choreography is good Industry 1) How were BLACKPINK formed and what records have they broken? First K-pop Girl Group to Perform at Coachella, Most-Viewed Music Video by a K-pop Group, First K-pop Girl Group to Reach 1 Billion YouTube ...
Read more