Kacper GCSE Media

Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics. rashford fans are teens football fans and people who care about his causes, kardashian fans are mostly young women who like beauty fashion and celeb stuff 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? rashford posts real life moments football stuff and his campaigns so people feel close to him 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  engagement rate is how many people interact rashford about 3 percent kardashian about 0 point 33 percent 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, do...

Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Logo, Menu, Home page, Central image Banner image, Profile pic, Bio, Retweets, Logo, Links 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  Links, Brand Identity, Retweets 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.  Links, Brand Identity, @ 4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? He experienced the struggles himself making him feel closer to his audience 5) How does Kim Kardashian's website and social media promote other media products or ...

1) What years did YouTube, Twitter and Instagram launch? 2005, 2006, 2010 2) What is the definition of an influencer? A popular figure on social media that influences their audience 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. MrBeast (Jimmy Donaldson), over 80 million followers on Instagram and over 350 million subscribers on YouTube.  4) How big is the influencer industry according to the article? $8bn by the end of 2019 5) What are the problems associated with being an influencer? Great expectations 6) Why is it suggested that audiences actually like being sold products by influencers? They have a personal connection with the influencer - almost friend like 7) What representation of beauty is often found on Instagram or other influencer sites? Unrealistic expectations edited by ai and filters 8) What is YOUR opinion on influencers? Are they a positive or negative ...

1) WWW: In your opening seconds, your delayed tracking shot works really nicely, creating some space between yourself and the camera before following on. The immediate switch to the shot in the tree is a great change of angle and setting which is both attention-grabbing and creative. Your repeated motif of pointing towards yourself in line with the song is a simple but effective message reinforcing movement which is used to great effect. Next Steps: I think you could afford to have more contrast between the positive protagonist and the antagonist that we only see a couple of times. This conflict would really drive home the overall message of the video. Remember, this video is about encouraging an improvement within a community, so perhaps some advisory moments encouraging lifestyle changes that could lead to this positive sense of self would be useful. Finally, I think the moving shots were some of your best and therefore having your main protagonist be followed whilst on the move coul...

1) Type up your feedback: a. What Mark and Grade did you get? 21/42 Grade - 4 b. What targets were you given for the longer written questions? Avoid being general and misin out on detail 2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Athletic body connotes that the subject is in condition and well prepared for the‘battle’. The text is positioned over the top of the tyre to signify the challenge and create synergy between the image and the message in the text. The main image is positioned in between the flood lit logos to link his effort with the brand image but also to isolate him and connotes personal struggle /strength. 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.  The structure of the narrative: it follows a linear ...

Completed = Green In Progress/Partially Done = Orange Not Started Yet = Red Music Video Table: Item Progress Statement of Intent (Max. 300 Words)                               Min. Two Filming Locations                               A Clear Narrative/Story                               Min. Two Characters (Including a Protagonist)                               Variety of Camera Shots, Angles and Movements                               Diegetic sound (which could include but is not restricted to dialogue, Foley sound and ambience /atmosphere).                       ...