Coursework: Summer Project 2025

1) Research: Music videos


a) Watch the following music videos and analyse an aspect of media language for each one:
Music video 1: Marshmello x YUNGBLUD x blackbear - Tongue Tied
How is narrative used in this music video to engage the audience?

Its a story about escaping a strict, controlling world to keep the audience interested. It shows themes like fighting for freedom and standing up for yourself, which match the song’s message. The clear storyline and powerful images make it more emotional and exciting to watch.


b) Music video 2: Years & Years - I Wish I Knew
How is camerawork and mise-en-scene used in this video? Use CLAMPS to remember the different aspects of mise-en-scene.

Its used to show emotion and create a dreamlike feel. The video uses close-ups to show the main character’s feelings and wide shots to make him seem alone. Bright, colourful lighting and bold costumes add to the fantasy style.


c) Music video 3: Foals - Hummer
How is editing used in this music video to engage the audience?

Fast editing is used to match the wild energy of the music. Quick cuts, jump cuts, and flashing visuals keep the audience engaged and create a chaotic, surreal feel.


d) Music video 4: Your choice
Select a music video of your choice and analyse an element of it e.g. narrative, camerawork, editing, visual effects etc. If you're not sure which video to use you could watch some of the following:




2) Music video planning 

Artist and song you have chosen: rather lie (clean) by Playboy Carti
Plan for music video: mainly performance based
Link to brief (one small step to improving your community): 
Actors/performers you plan to use: Draven
Locations: Around London - barbican, sky gardens, greenwich hill and Canary Wharf
Costume/make-up/props required: Black jeans, black hoodie, credit card
 
3) Statement of Intent
On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the two-minute music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production and is worth 10 marks of the overall 60 marks available.

Comments

Post a Comment

Popular posts from this blog

Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Education, Social Class, Race / Ethnicity, Job / Profession / Earnings, Home ( City, Village, Countryside ) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier to reach target customers 3) What are the seven different Psychographic groups?  Aspirer, Explorer, Reformer, Mainstreamer, Succeeded, Struggler, Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status, Explorer: seek discovery, Reformer: enlightenment, Mainstreamer: seek security, Succeeder: seek control, Struggler: seek escape, Resigned: resigned 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! If I had the money I'd be a aspirer but apart from ...
Read more

Stranger Things Analysis

Costume:  The boys at the start are wearing casual 1980s clothing which suggest to the audience that the boys are lower class and not professional or serious about their job. This contrasts against the person in a white lab coat and this suggests that he is a professional scientist unlike the boys sitting in a basement playing a board game. The connotations of the white lab coat of the scientist shows that his is looking for perfection and peace which ironical compered to what happens to him Lighting:  In the opening scene, the lighting was turquoise similar to the colour that is often used in hospitals. This shows that the scientist was potentially working on dissecting a animal or being in order to create something but that went wrong and it made the monster that he was running away from. The lights were also flashing and flickering which showed that something was going wrong or a alarm went off but also it raised the audiences heart beat making them want to stick to the sho...
Read more