CSP: Radio 1 Launch

Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?
Home, Light, Third

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
Radio 1/2/3/4

3) What was pirate radio and why was it popular?
It streamed pop American type radio rather than the traditional English radio.

4) Why did pirate radio stop broadcasting in 1967?
Due to the marine offences act

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
Hired popular pirate radio operators

6) What was 'needle time' and why was it a problem for BBC Radio?
Its a limited amount of time that recorded music could be streamed on radio

7) How did BBC Radio 1 offer different content to previous BBC radio stations?
It focused one younger audiences by streaming more pop music

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
Tony blackburn

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
It streamed more pop music and was more American style

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?
Fast paced presentation style showing a emphasis on youth culture


Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
Teenagers

2) Why did Radio 1 initially struggle to attract young listeners?
Its was still seen as the old boring bbc

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
It offered the pleasure of diversion and entertainment through the fast paced pop music

4) How is the BBC funded?
Throught the government via the licence fee

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?
Preffered: new style of bbc that copied American pop
Oppositional: still the same old boring bbc

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