Industries: Ownership and Control

 1) What is a conglomerate in the media industries? 

A major media company.

2) What is a subsidiary?

A small company owned by a conglomerate.

3) What are the benefits for media companies of vertical integration?

They can make sure that all profit returns back to them.

4) What are the benefits for media companies of horizontal integration?

It allows companies to widen their audiences and make more money.

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

Disney, Proctor & Gamble, Universal.

6) What is convergence and what device has changed the relationship between audiences and producers? 

Convergence refers to the fact we can now access all different types of media on one device and a phone has allowed this.

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

Money as after launching on android it gained a million users a day and it became obvious that it wasn't just a photo sharing app, it was a competitive social network for money.

8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

Fox, Marvel, Lucasfilm, Pixar, Dreamwork's, National Geographic's, ABC, ESPN, Muppets studio, HULU.

10) Why did Disney buy Fox - what are the benefits? 

Disney bought to will hold onto its flagship eg. Fox News Channel, Fox Business Network, Fox Broadcasting Company, Fox Sports, Fox Television Stations Group, and sports cable networks FS1, FS2, Fox Deports and Big Ten Network.

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