CSP: KISS FM
Audience 1) Read page 2. What is KISS FM's mission? It is to be multifaceted, encompassing music, entertainment, and community engagement 2) Look at page 3. What is the target audience for KISS FM? 15 - 34 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? It uses multiple platforms to connect with their audiences 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? Through kiss kube app 5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? Competitions, calls and emails 6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer. Some are active but most are passive as they dont engage in competitions 7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan an...