Demographics and Psychographics
1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Education, Social Class, Race / Ethnicity, Job / Profession / Earnings, Home ( City, Village, Countryside ) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier to reach target customers 3) What are the seven different Psychographic groups? Aspirer, Explorer, Reformer, Mainstreamer, Succeeded, Struggler, Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status, Explorer: seek discovery, Reformer: enlightenment, Mainstreamer: seek security, Succeeder: seek control, Struggler: seek escape, Resigned: resigned 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! If I had the money I'd be a aspirer but apart from ...