Kacper GCSE Media

1) What key conventions of TV advertising can you find in the Galaxy advert? Plot, intertextuality, music, slogan, logo, pack shot, product shot. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. It is a very premium silky chocolate. 3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?  Because she is a MASSIVE holywood star from the 1950-60 and she had many films that could be refrenced. 4) What is intertextuality? Intertextuality is when a media text referes to another media text. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday by the use of the settin g of the italian rivera. 6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are d...

1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Fragile, weak, need male support, mothers. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It shows cleanliness and that the product is effective and makes the wihite bold (bright). 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The make up is perfect as well as the hair. the model has rolled up sleaves which shows shes working hard. 5) Why is a picture of the product added to the bottom right of the advert? So shoppers know how the product looks on the shelves 6) What are the connotations of the chosen colours in this advert - red, white and blue? red - love white - cleanlines...

1) Find three adverts featuring women that are from the 1950s or 1960s.  2) Find three adverts featuring women that are from post-2000. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  House cleaning, house wives, caring after children 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Objectified and sexullised, perfect make up 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  They've turned from representing women as house wives to oversexulising them as their not commonly used in cleaning ads any more.

Part 1: Skittles advert analysis 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Colour scheme: A mainly red rauinbow colour scheme makes the ad eye catching and the rainbow is also used in the slogan of the ad Slogan: 'taste the rainbow' this hows that not only the skittles are colourfull but also taste colourfull attracting a larger audience Central image: in this case its also the product image and this makes the audience know what the product looks like Logo: the logo is on the pack shot which will also creat a link in the audiences brain if they ever see the product on the shelf 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The usp of this product is the rainbow based...