Kacper GCSE Media

1) Film Industry: Marketing - Marvel Cinematic Universe   2) Film Industry: Black Widow   3) Film Industry: I, Daniel Blake  

1) What is independent cinema and how is it different to Hollywood blockbusters? Low budget usually political. 2) What is I, Daniel Blake about? How hard it is for people on benefits to live. 3) Who directed I, Daniel Blake and why is this important? Ken Loach. 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. Social media, Guerrilla marketing, and premier in Newcastle. 5) What unusual or creative marketing methods were used to get audiences talking about the film? Guerrilla marketing 6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office? £2m 7) What were some of the companies involved in funding or producing I, Daniel Blake?  BBC films, BFI 8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake? BBFC and it rated I, Daniel Blake as a 15 9) What aspects of the film contri...

1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. Disney, Marvel 2) What is conglomerate ownership and how does it link to Black Widow? Its a company that owns multiple smaller companies and it links to black widow because it was made by marvel and that's owned by Disney 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? Crane shots, CGI/explosions, Slo-Mo, Car chases, Locations around the world, 3D and IMAX 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Social media - word of mouth (trust worthy), Tweets from fans put onto billboards - word of mouth (trust worthy), Trailers & Posters - Traditional film marketing. ...

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22. 2) How much money have the MCU films made in total according to this article? $18.2bn. 3) Why did Marvel create the Avengers films? Marvel was recovering from bankruptcy so they needed to make a movie to earn money. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Marvel owns it and he appears in marvel films due to the fact they have the rights to his character. 5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Plans for several new marvel Tv series including Loki.

 1) What is a conglomerate in the media industries?  A major media company. 2) What is a subsidiary? A small company owned by a conglomerate. 3) What are the benefits for media companies of vertical integration? They can make sure that all profit returns back to them. 4) What are the benefits for media companies of horizontal integration? It allows companies to widen their audiences and make more money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney, Proctor & Gamble, Universal. 6) What is convergence and what device has changed the relationship between audiences and producers?  Convergence refers to the fact we can now access all different types of media on one device and a phone has allowed this. 7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible Money as after launching on android it gained a million users a day and it ...

1) Blogger up to date 2) Make revision cards 3) - Make terminology revision cards     - Make theory revision cards     - Look over past assessment LRs before next test

1) Write a definition of a passive audience: an audience which accepts everything presented to the. 2) Write a definition of an active audience: an audience that choose and interact with the media they consume. 3) Write a definition of the hypodermic needle theory: audiences are always passive and take in everything they consume. 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE: the sun newspaper  > Why: it tell audiences information about things going on in the world. PERSONAL IDENTITY: movies set in places you've been to.  > Why:  they related to something personally DIVERSION/ENTERTAINMENT: Tiktok  > Why: it gives you infinite videos to watch so you can divert you attention onto them. RELATIONSHIPS: Most social medias where you can dm  > ...