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Showing posts from November, 2024

Marvel Cinematic Universe blog tasks

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22. 2) How much money have the MCU films made in total according to this article? $18.2bn. 3) Why did Marvel create the Avengers films? Marvel was recovering from bankruptcy so they needed to make a movie to earn money. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Marvel owns it and he appears in marvel films due to the fact they have the rights to his character. 5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Plans for several new marvel Tv series including Loki.

Industries: Ownership and Control

 1) What is a conglomerate in the media industries?  A major media company. 2) What is a subsidiary? A small company owned by a conglomerate. 3) What are the benefits for media companies of vertical integration? They can make sure that all profit returns back to them. 4) What are the benefits for media companies of horizontal integration? It allows companies to widen their audiences and make more money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney, Proctor & Gamble, Universal. 6) What is convergence and what device has changed the relationship between audiences and producers?  Convergence refers to the fact we can now access all different types of media on one device and a phone has allowed this. 7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible Money as after launching on android it gained a million users a day and it ...

Blog tracker and learner response

1) Blogger up to date 2) Make revision cards 3) - Make terminology revision cards     - Make theory revision cards     - Look over past assessment LRs before next test

Audience Effects Theory

1) Write a definition of a passive audience: an audience which accepts everything presented to the. 2) Write a definition of an active audience: an audience that choose and interact with the media they consume. 3) Write a definition of the hypodermic needle theory: audiences are always passive and take in everything they consume. 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE: the sun newspaper  > Why: it tell audiences information about things going on in the world. PERSONAL IDENTITY: movies set in places you've been to.  > Why:  they related to something personally DIVERSION/ENTERTAINMENT: Tiktok  > Why: it gives you infinite videos to watch so you can divert you attention onto them. RELATIONSHIPS: Most social medias where you can dm  > ...

Reception theory

1) What is the preferred reading of a media text? Its is the interpretation that aligns with the intended meaning of the producer. 2) What is the oppositional reading of a media text? Its is the interpretation that contrasts or contradicts the intended meaning of the producer. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The Harry Brown trailer depicts the teenage characters as aggressive and threatening, encouraging the audience to see them with distrust, unlike the empathetic view they would have on Harry Brown.  4) Why might young people reject this reading and construct an oppositional reading of the trailer? A young person may dismiss the fact that the Harry Brown trailer depicts teenagers as only aggressive, viewing them as outcomes of a bad lifestyle that has been carried on from their parents. The audience might be able to relate to the characters, seeing their behaviours as reactions to misfortune instead of an...

Media assessment 1: Learner response

 1) Feedback: Total =  16 = Grade 5 WWW - This is a good first assessment in Media with clear potential to go higher. Well done! EBI - The longer mark questions are key to the top levels. Annotating the unseen text will help with                  this for Q3.        - Question focus is also critical for the highest grades. 2)  Q1: 1/1 Q2: 1/1 Q3: 5/12 Q4: 2/2 Q5: 4/6 Q6: 3/8 3) Q4 was one of my stronger questions and I think this is because it is based on denotation and connotation as I seem to be quite good at this 4) Q6 was my weakest question as I didn't have time to complete it but also I didn't have enough annotations in order to analyse successfully 5) In the advert for Heat featuring Beyoncé, the upper-case bold typography for the text ‘HEAT’ suggests a stylish and classy theme to go with the main character. This theme is carried through the red velvety looking dress worn by the main subject. Also Bey...