Newspapers Index

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First blog task

1) Which part of Media are you looking forward to the most? Course work. 2) What knowledge and skills do you hope to learn in Media? Editing and Debating. 3) What grade are you realistically hoping to achieve in Media? 8. 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  Phone. 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  3hrs. I would say this is about right. 6) What was the last TV programme or film you watched? I re-watched Jumanji. 7) What device or subscription do you use to listen to music? Spotify Premium. 8) Do you play videogames? If so, what do you play games on and what is your favourite game? Yes, right now my favourite game is Tom Clancy's Rainbow Six Siege. 9) Are you on social media? If so, what social media do you have and why do you like it?  Yes I use Tiktok and Instagram. 10) Finally, do you think the media is a p...
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Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Education, Social Class, Race / Ethnicity, Job / Profession / Earnings, Home ( City, Village, Countryside ) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier to reach target customers 3) What are the seven different Psychographic groups?  Aspirer, Explorer, Reformer, Mainstreamer, Succeeded, Struggler, Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status, Explorer: seek discovery, Reformer: enlightenment, Mainstreamer: seek security, Succeeder: seek control, Struggler: seek escape, Resigned: resigned 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! If I had the money I'd be a aspirer but apart from ...
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